Building an Efficient Brick-and-Mortar Store in an E-Commerce World


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You may be forgiven for thinking that the brick-and-mortar store is dead. Due to the significant rise of e-commerce and online marketing as a way to sell products, a brick-and-mortar store seems to be a relic of the past. But setting up a brick-and-mortar store may actually be the best way to build up a retail business. But how can we do this, and what are the biggest challenges that prick in the mortar businesses face?

Creating Striking Imagery in the Real World

Because there are so many website builders out there that can create an almost visceral experience for a customer, they are ultimately trying to recreate what is going on in the real world. The great thing about a brick-and-mortar store is that you can yield the best of both worlds. Because there are many physical retail stores embracing online capabilities but are transferring them to the real-world, this is something that you can take advantage of. It all boils down to the products you sell. If you are selling high-end brands, it's going to be integral to your display that you set these up. With so many striking images in a real setting, it will require significant protection. You may need something like concrete blocks or bollards for protecting your property, or extra security to guarantee that your products and business are secure. Striking imagery is integral to piquing the interests of a customer.

Incorporating the Right Tools

The one major advantage a brick-and-mortar business has over its online counterparts is the tangibility, or the reality, rather than 2D graphics and impersonality. It can be done. Brick-and-mortar businesses can gain a competitive advantage over online convenience if they play to their strengths. It's possible to build brand loyalty and build a sense of trustworthiness with customers, just as long as they learn how to unlock the human element. Point-of-sale equipment can help a business to bridge the gap between e-commerce and reality. Customers want the choice of being able to visit a store or visit a page. By incorporating point-of-sale equipment and the potential to interact with a customer service agent if they wanted to means that it can be achievable in real life. We have to turn the power over to the customer. This means we need to find ways to upgrade out of date hardware, but also make a customer feel that they are in control of the sales process.

Utilizing Human Contact

When we shop for an item online, we feel that we are stuck behind a faceless wall. If the website is hard to navigate, this makes things even more difficult. When we start to speak to someone who is a specialist and is actually there in front of us, this is the biggest advantage of having a brick-and-mortar store. But the big issue many retailers have these days is that staff are not as adept at soft skills as previous generations. Using human contact and guaranteeing they are adequately trained can yield significant advantages over online business. 

Helping an efficient brick-and-mortar store to thrive in this e-commerce world is about marrying the past with the present, but also utilizing the technology that makes e-commerce so successful.

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