Back To The Start: Considerations Before Rebranding Your Business

One of the most destructive aspects of getting custom is progressing with the wrong image. Many companies are always trying to align themselves with a certain type of customer. But after a while, it becomes apparent that a rebranding needs doing. When you start to think about this, you can go in with the best of intentions but you can fall flat on your face. A rebranding in the public eye can be interpreted as an identity crisis. But if you are considering changing your branding, what do you need to address?

Look At The Product Line
Your imagery is emblazoned over your product. Does your product line need altering or are you purely giving your aesthetics a facelift? When we undergo a rebranding we have to remember that we are doing it to evolve. This may very well mean that the product needs to change as well. And if you are looking to change the entire thing it's important to work with companies that can realize your vision. You can visit to look at labeling and decorating for your product line but you have to remember that the rebranding doesn't end there, it's about the entire identity changing.

Stick To The Business Values (Even If They Are Changing)
When you decide to make massive changes you've got to see if they are aligning with your new values or going against them. So many businesses rebrand or revitalize to get a new target market or to expand on their current success. But many businesses feel that they are behind the times. In which case, trying to keep your company relevant is the goal rather than rebranding. If you look at, there are some handy tips to keep your company relevant without rebranding.

Is Rebranding Necessary?
Look at how far you've come. Is a rebranding giving your business a facelift because you've only gone so far or is it more about changing the identity? You don't have to give the company a facelift to acquire new custom. Rebranding is an expensive process and if you are concerned with the bottom line you may find that investing in a rebranding sounds the death knell of your company. But when you start to consider rebranding you are effectively drawing a line between you and the past. You are getting rid of what you were. If you have evolved as a business person and you feel that the company isn't communicating your values and needs anymore, a rebranding is necessary but if you are doing it to chase the dollar you could very well face a backlash even if you just change the logo. There have been examples of companies that have kept their business name but changed their logo only for them to renege their decision shortly after.

Altering your branding is a way of making a break with the past if you're not satisfied with the direction your company is taking. But when you think it's the perfect opportunity to start again you have to remember that rebranding a business could very well mean starting from the ground up. Do you want to go back to the start?

No comments