Powerful DIY Marketing Techniques For Your Business

There are a whole lot of people that specialise in marketing out there. Of course, they can help your business in a myriad of ways. Which include coming up with an overarching strategy, automating personalised landing pages, and even doing the research, you need to understand your demographic. Not all marketing has to be done by outside experts, however. In fact, there are quite a few strategies you can DIY in your very own business. Read on to find out what they are.


Competitions and giveaways can be a great way to market your business. Both online and IRL. In fact, online they can be used to get people to subscribe to your social media, as well as share your content. While in the real world, you can get more people through the doors of your shop, or introduce your brand to a whole new demographic.

Of course, there are a few basics that you will need to get right when running a giveaway. The first is that you provide prizes that people actually want. Cash is always a great option, as are free products and services. The latter being a choice that can help to boost the visibility of your business even more. 

Additionally, you do need to make sure that any competitions you run are fair. Something you can use randomising software to help with. After all, it's no good if the winner is a close family member of your employees. The reason being that it looks like a setup and will cause possible customers to lose their trust in you. 

Community involvement 

Next, a great form of DIY marketing for your business is to get involved in the local community and good causes. In fact, by being associated with these sorts of things, your business will gain two benefits. 

The first is that you will demonstrate that you care about things other than just profit. Something that can help to humanise your business and make it more appealing to customers. Secondly, you will be able to spread your message to all those involved with such tasks. Which for a business that relies on local custom can be a precious marketing technique indeed. 

Of course, you can further boost the effect of this type of marketing by creating merchandise to give away at community and charity events. You can now even get Blank Badge machines for a reasonable price. Something that will allow you to create your own pin badges for attendees to wear and give away at these types of events. 

Create a selfie opportunity 

Finally, another simple DIY marketing method is to create a selfie opportunity for passers-by and visitors to your business. After all, everyone loves a good selfie. Therefore, if you can give them something funny or novel (with your logo in the background of course) you can find your branding all across social media. 

The best thing about this option is that it won't be your marketing team sharing these images. Something that can help things to look a lot more natural and organic. Thus encouraging potential customers to check out your brand, site, or IRL business and so being a very effective form of DIY marketing indeed.

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