Branded Clothing And Your Business - Getting It Right

Branded clothing is something most businesses invest in eventually. When you attend trade shows, conferences, summer shows and other events, they can be an asset to keeping your staff looking uniform and ‘on brand’. 

But branded clothing can also go horribly wrong, especially if you don’t think it through carefully. If you want to make branded clothing work for your business, you’re going to need some help. Take a look at these tips for getting it right.

Image Credit: Unsplash under Creative Commons

Incorporate your branding into the design

The main benefit of branded clothing for your business is that it gives you another opportunity to showcase your branding. By using your brand’s colours, fonts and logo within the design, you can help advertise your brand on the move. When browsing branded clothing types, make sure you choose a company that can incorporate your design exactly as you want it. When you get the design right, your branded clothing will be an asset to your business.

Consult your employees

As your employees will be the ones wearing the clothing, it’s important that you factor their opinions into any decisions you make. Find out what they think about colours, sizes, types of clothing and more. By getting everyone involved in the decision-making process, you’ll stand a better chance of getting them on-board with wearing the items when needed.

Branded clothing can also be great for company conferences or away days. Take a look at some of the team building activities your employees could be taking part in. 

Consider a range of clothing

When it comes to branded clothing, there’s so much more choice out there than just t-shirts and baseball caps. Personalised hoodies are especially popular, as they’re versatile and on-trend. But some of the other options you might want to think about include vests, jackets, backpacks and weather-proof clothing. You need to consider where the clothes will be worn and at what time of year - this will help you make informed decisions about what to buy. Remember that most employees will need more than one of every item if they’re going to be needing them for several days, so focus on getting the right quantities too.

Consider costs carefully

Having branded clothing for your business can be a fantastic way to market it. But it does come at a cost. You should think carefully about your supplier, shipping costs as well as whether or not you should buy in bulk. There is often a setup fee to consider too, so it’s important to pick a supplier who you can see yourself sticking with for a while.

Corporate clothing is a great way to show off your business and help you get your company name out there. Serving many purposes, it is definitely something to consider if you haven’t already invested in some branded clothing for your business. Don’t forget that there are many other ways you can get your name out there and promote your business, so give your marketing strategy and overhaul now.

No comments