Ensuring You Create The Perfect Website
If you want to you want your little project to blossom and reach its full potential, then you’re going to need everything running excellently. Pretty much every single aspect needs to be worked on almost tirelessly. A half-hearted attempt at something usually rewards you with half-hearted results.
You’ve got everything planned out – in your head and on a written copy – and you feel as though you’re all set to begin the journey. A big part of business now is the way in which you’re represented online. You need a website that can act as the main base for people that wish to know more as well as a method of making sales. You’ll also want to be comfortably ingratiated into the world of social media as people are perpetually glued to it, and you may be able to take full advantage in that respect. But, for now, we’ll be focusing solely on how you should approach your website (should you decided to create one).
When people are interested in something or they wish to learn more about a certain topic, their first instinct is to head online and type their question into a search engine. It’s become a habit for us now because the internet seemingly has all the answers we could possibly need – and it’s right here in the palm of our hands. So, with that said, if people want to know more about you, your product or your service, what are they going to do? You guessed it.
The way your website looks really can make or break a potential sale. First impressions account for a lot, so if it’s not to people’s liking, then it can put them off for good – we really are a fickle and judgemental bunch. Are you going to be making a website to coast alongside your work? Well, if you want it to look tip-top, let’s go through some of the things you should do.
Learn
You don’t need to become a computer whiz, but it’s a good idea to, at the very least, hone your skills to a basic-to-intermediate level. If you’re already fairly knowledgeable, then perhaps brushing up on your skills could be beneficial, too. The more you know about this stuff, the bigger the chances of creating something great for people. You could head onto places like YouTube and watch some tutorials, or you could look up some written tutorials if that’s what you’d prefer.
Draw The Design Out First
It might be a little boring compared to the actual on-screen thing, but getting a dozen or so pieces of paper and drawing out how you want it to look will give you a much clearer vision of how things are going to go. If you just started creating a site, then you may get a little stuck with a few things.
Create A Prototype
After you’ve drawn everything out with a pen or pencil, then it’s probably wise to have a little practice run at creating a site on the actual computer. The chances are that you’re going to take a while to figure out how it all works – even if you’re quite adept at it all. This is quite a big deal, so you’ll want things to be perfect. Why would you jump head-first into the final piece before ironing out some of the kinks? The first draft is probably going to look shoddy, and that’s okay. It might even take two or three prototypes before you commit to the big finale.
Make Sure It Suits The Genre
If your site is going to be a more formal one, then creating a large and loud website with multi-coloured designs probably won’t be sensible. Likewise, if you want to attract the younger generation with a more laid back approach, then keeping everything overly organized and inspirited will turn them away quite quickly. Make sure that the appearance matches the message(s) you’re trying to get across to the viewer.
Can People Actually Read It?
A big problem that a lot of websites have is a simple matter of illegibility. Many focus heavily on having a particular style, and that’s fine, but if you have an overly calligraphic font, then it may be difficult for a large number of people to understand basic sentences. The design and your overall theme are important, but being able to keep a hold of someone’s attention trumps both.
Don’t Overcomplicate
Even when you’re designing the site on a simple piece of paper, you’re probably going to be itching to get all of the content into it somehow. If you have lots of stuff to say, lots of products to sell, or a ton of ads to place, then make sure you don’t splash it all on – nobody likes clutter. People are attractive to pages that have enough information that they can take. Imagine heading onto a website and being overwhelmed by all of the information in front of you. Are you going to be happy about that? Probably not.
Is Everything Running Smoothly?
The look is obviously important, but the way in which it actually functions is essential, too. Are the subscriptions, sales and emails actually working? They’re kind of important! The speed in which the pages loads is critical, too, as you don’t want somebody clicking and waiting a couple of minutes for a simple page to open. You could use things like pagespeedplus.com to track how your site is performing in this regard. If the site isn’t responding well, it could cause a lot of extra problems like customer service, so you better make sure things go smoothly and steadily.
Get In Touch With A Web Designer
Web designers know this stuff like the back of their hand. They need to be experts of this particular topic because it’s how they earn a living. You could get in touch with one of these guys or gals and see if they’ll take a few minutes out of their day to give you a little advice or some feedback on your work.
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