4 Tips For Running A Successful Business Event
Many businesses will have to run an event at some point no matter if it is a small inhouse event or a bigger event that the public or other business people are invited to. The event could be a training event or even a marketing event, whatever will help you to reach your goal.
Event planning can be stressful, even for those who have experience, so if you have no experience in event planning, it can be challenging to know where to start or what to do. Here are some tips to help you run a successful business event:
Have a goal or purpose for the event
Before you start planning for your event, you need to make sure that you know what the purpose or end goal of the event is. Do you want to use it as a form of marketing to attract more customers? Maybe you have a new item that you are starting to sell, or you want to get other like-minded business people together. Whatever the purpose is, you need to know before you start planning so that you can work out what type of venue you need, who your audience is and an estimate of how many people will attend.
You'll also need to inform the attendees of your event's goal so that they know why they are attending, and how they can help you to reach your goal.
Start a plan
Once you have worked out the purpose of your event, it is time to start planning the finer details. The plan should factor in your audience, the type of venue you need and any other ideas that you want to incorporate into the event. Are you going to have food and drink? Or is it going to be focused on getting customers into the store? Make sure that you don't try to do anything that isn't feasible, and stick to the budget that you have.
When you have all the main ideas for your plan, you should start to work on a timeline plan, so that you can work out when everything will get done. Make sure that you leave plenty of time to be able to book the venues, catering and anything else you need, as well as leaving time to inform people about the event so that they will be able to put it into their diaries. Having a solid plan will ensure that nothing gets missed or rushed before the event.
Get people to help
Depending on how big the event is, you may need to delegate some tasks to other people. For small events, it may be that you have to plan and organise the event on your own, and then on the day, you can show the other employees or helpers what they are doing.
If the event is bigger, you may need to delegate parts of the organisation to other people. If you need to do this, it can be a good idea to hand out different categories of tasks to people, rather than random tasks. For example, one person could handle the catering, and somebody else could handle the advertising of the event. Make sure that you don't try and handle many of the tasks yourself, as it could lead to a lot of stress.
If you have some more technical things that need doing for your event such as a marquee building you may need to hire an event crew. They will be able to do the technical jobs safely and efficiently, cutting out an element of stress for you.
Let people know about the event
For the event to be a success, people need to know about it. How you let people know about the event will depend on who you are inviting. If it is a small group of people, you could send out printed invitations, or invite them to the event on social media. If your event is open to the general public, you will need to do a bit more to advertise it. You could create a Facebook event, and make a competition that encourages people to share the event with their friends. You could also create a hashtag for your event and write about it on various other social media.
If you do not have a big social media following, it may also help to print leaflets and posters that you can put in local areas so that they attract the people that you want to your event. When you are advertising the event, make sure that the purpose of the event is clear so that your attendees know what to expect.
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