Nailing Good Customer Service

Good customer service is more important than ever. Shops face a lot of competition thanks to online retailers, as well as a wide choice on the high street. While people like to get the cheapest price for something, good service still counts for a lot. 

When you work in retail, customer service improvements should be an ongoing strategy. Is yours as effective as it should be? Take a look at some of the ways to nail good customer service for a brighter future for your business.

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Provide regular training to employees

How well do you train your employees? For many businesses, the training stops after the initial induction period, which means there’s a wasted opportunity for developing your best team. Providing regular training can help you to tackle ongoing issues within the workplace, help with issues around confidence, as well as provide an opportunity for staff to input their ideas for improvements. Research fresh and effective training ideas to help you get the best customer service from your employees.

Be visible

Visibility is an important part of the customer experience. If customers can’t find someone to help them, they’ll easily walk out and turn elsewhere. By being visible and making sure that staff are on the shop floor, and not talking amongst themselves, you’ll get far better results. Get the basics right such as name badges and branded clothing will help your staff stand out, ready to help those coming through the door. It always helps to position someone at the entrance to your shop, so that people feel greeted when they walk through the door.

Make introductions count 

To help leave a lasting impression on your customers, you need to make some good introductions and provide them with useful information. From a simple ‘Hello, my name is…’ to asking about their day, you can make a great impression on customers that will make their shopping experience more enjoyable. The social aspect is one of the biggest draws of working in retail, so it’s a great opportunity to strike up a conversation and enjoy meeting different types of people. Make those first introductions count and develop a happy, friendly atmosphere for your business.

Give them a reason to come back 

Repeat business is what helps make a store a success. You need to be able to build trusting relationships with your customers to make sure they come back to you to shop again and again. Make interactions count by telling customers about upcoming offers or store events, and hand out vouchers and promotions that will definitely leave them coming back again. Saving money on their next shop is a good place to start, so why not start offering more regular promotions within your store?

Providing great customer service will have many benefits for your business. Word of mouth is crucial for your survival, and the best way to achieve it is through those good reviews and positive first impressions. Improve your customer service strategy by taking better care of your employees and finding innovative, better ways of maintaining fantastic customer service standards.

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