What Happens When You Build Your Own Website?

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The Internet has been filled with excellent services over the last few years. As technology improves and network speeds increase, the doors are being opened to loads of new businesses which can offer something unique. Tackling one of the most significant issues a lot of web users face, companies like Squarespace and Wix have been enabling people to create their websites for a long time, with handy tools which make the process incredibly easy. Is it a good idea to go with a tool like this, though? To give you an insight into what can go wrong when people build their own sites, this post will be exploring some of the consequences which can come with this decision.

It’s Been Seen Before

There are few things worse for a business than copying their competitors. While you probably won’t start the process to create a website which is the same as someone else’s, it will be incredibly difficult not to when you do it yourself, as systems like Wix and Squarespace have a limited number of themes and styles to choose from. Making significant modifications to the structures which already exist will require a basic knowledge of CSS and HTML, but most business owners don’t have the time or patience to learn these skills. Without someone to design, craft, and shape your website, it will be a struggle to make it stand out.

No One Can Find It

Search engines dominate the field of marketing, with vast amounts of users relying on Google to provide them with their information needs. A lot of people have exploited these tools in the past, though, and this has lead to stringent conditions being designed only to show the sites which have the very best optimisation. A tool like Squarespace gives you access to essential SEO tools, but you will still have to learn how to use them, and they won’t cover the full range of work which can be done by a professional like Darren Langley. There’s no point in investing massive amounts of time in building a website if no one is going to be able to find it.

The Future Isn’t Bright

When you first sign up for a system like Wix, it’s likely that your business isn’t going to be getting many customers. The website won’t need to deal with huge waves of users, and this means that the hosting plan it is on can be a puny one, like the ones Wix provides. As your company grows, though, you will need to be able to handle ever-increasing loads. DIY website builders will restrict your growth, but a regular hosting plan which will be provided by a developer won’t suffer from this issue. Services like Wix and Squarespace will also prevent you from using scripting languages, like PHP and JavaScript, making it impossible to build unique functionality into your site.

There are a lot of good reasons to take the time to try and build your website. It can save money, will give you the chance to learn a new skill, and can be a very satisfying process. At the same time, though, some businesses can make their own lives very hard when they go down this route, with the challenges it presents later down the line forcing them to change their approach. There are a lot of highly skilled developers out there, and it’s worth having a chat with one to get an idea of what they can do for you.