5 Ways to Connect With Your Customers
The main aim of any business should never be to just make sales. If you want to go bigger and beyond that, you need to make good connections with your customers. Establishing connections with your customers will ensure you have loyal and lasting relationships that stand the test of time. You don’t want just that one purchase- you want multiple purchases from the same customer. So, how do you create a long-lasting connection?
Treat Them as Individuals
Your customers should never be made to feel like a statistic. The more valued your customers feel, the more likely they are to return. It may help to section your customers into categories. For example, new customers, potential customers, multiple purchase customers. The more personalisation you can add to correspondence, the more appreciated your customers will believe they are. If a customer thinks they are being thought about, they’re more likely to give the business thought themselves.
Research Matters
In order to connect with your customers, you need to know who they are. It’s essential for a business to know their target audience, but you need to go a few steps further. A user testing platform can help you with all the research you need. Who is buying your products? What do their lives typically look like? Knowing as much as you can about your customers will help you to make a connection. Don’t forget to ask the customers themselves. They won’t be opposed to providing details and feedback if they think their opinion matters.
Respond to Complaints
Your business is being watched and you don’t even know it. There may be plenty of people out there waiting to make a purchase. Before they do, they want to know that you’re trustworthy and reliable. Many people find this information out in the way a business interacts with its customers on social media. It could be the replies to comments and messages or the posts that are put up, but often it’s all in the way complaints are dealt with. If a bad review is left, it’s important to address it in the best way possible so your way of working is visible for everyone to see.
Get Personal
When it comes to small businesses, it pays to get to know your customers on a personal level. People don’t go to the same hairdresser their whole life because there’s no other choice in town. They go because they build a loyal relationship with them. The same goes for playing a round of golf with clients, instead of sitting in a boardroom. Putting time and effort into a relationship can be what gives you the upper hand on your competitors.
Strive for Face-to-Face
Unfortunately, things can get lost in translation via the internet. In fact, some people can get downright offended by poorly constructed sentences. When you want to establish lasting relationships, the best way to do it is face-to-face. If that’s impossible with your customers, try video chat or vlogging instead.
A great connection is hard to break.
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