Winning The Rat Race: Catering For Customers On The Go
If you take a moment to look around you on the bus or the subway, you’ll notice that the majority of people are in a hurry to get somewhere. As a modern business owner, it’s essential to adapt to the market and ensure that you’re able to modify the way you work to suit your client base. If you’re not already catering for customers on the go, here are some top tips to make your business more flexible.
Creating a mobile-friendly website
If you’ve already got a fantastic website, you don’t need to worry about getting web designers in to rectify issues or make improvements, but it is a good idea to recognize the benefits of having a mobile-friendly site. The majority of people access the Internet through mobile devices now, and if you don’t have a site that is compatible with phones or tablets, this can affect the customer experience. It can be difficult to navigate around the site, images may be distorted, and the aesthetic isn’t as pleasing. If you have a mobile site, it should be much easier for customers to find what they’re looking for, and this will increase your chances of making the sale.
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Developing an app
Did you know that the average person checks their phone more than 80 times per day? If you don’t already have an app, you could be missing a trick. Mobile apps don’t just make it incredibly easy to access features and make purchases. They’re also a really effective means of promoting your brand and marketing your business. Your logo enjoys an enviable position on that screen and every time the user looks at their phone, they’re going to see it. If you don’t know much about apps, you may have questions. How much does it cost to develop an app? What are the advantages? Does it really matter if I don’t have an app? Will an app increase sales? It’s a good idea to look at what other businesses are doing, find out more about how apps are benefiting companies and talk to consumers to get answers to your questions.
Maintaining contact
Nowadays, opening hours are redundant for many businesses and clients expect to be able to access services at all times. If you have a question, the fact that a shop or store is closed, shouldn’t stop you from getting an answer. As the manager of a business, it pays to be accessible. With an app or a live chat or online inquiries feature on a website, you don’t have to shut up shop and potentially lose out on sales because it’s 5 o’clock. You can respond to queries directly within seconds or set up features that provide automated responses.
If you’ve ever attempted to get anywhere at rush hour, you’ll know all too well that most people are in a rush. The majority of customers today are looking for hassle-free, quick, and convenient ways to get jobs done. If you can cater for customers on the go, you’ll be heading in the right direction.
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