Top Tips For Hosting Your Own Promotional Event
Hosting your own promotional event can be a lot of hard work and stress, especially to ensure it’s a big success, but is a great way to spread the word about your small business. You don’t necessarily need a massive budget or huge guest speakers to make your promotional business event a success, in fact, the tips below are relatively simple, so there’s no excuse for you not to.
Create An Event Page
The first place to start with any event is a promotional page. This page should include a brief description of your event and what attendees will have to look forward to, the pictures and biographies of any guest speakers, and a way for people to register to attend your event. This could be on a website, an EventBrite, or even a Facebook event.
Send Event Updates Via Email
You can update your list of registered attendees via email of any details of or change to the event. No news isn’t always good news, so ensuring your attendees are up to date on your event will provide them peace of mind, and show them that you care about their attendance. Just ensure your emails aren’t too spammy, as this could put people off attending you event at all. You should continue to keep your guests updated even during the event, by sending out the event’s itinerary.
Make The Most Of Social Media
In today’s day and age, social media is a prominent part of our everyday life. In fact, a lot of people keep up to date on world news using Twitter and Facebook, rather than newspapers or watching the news on TV. To keep your event relevant, you will want to utilize all social media platforms; This means Twitter, Facebook, Snapchat, Instagram, and even Tumblr. You should use these not only to keep your guests up to date on the news surrounding your event but document the event on the day too.
Document The Day
It’s incredibly important to document the day as it happens, in pictures, videos, reviews, and articles. If you can get positive feedback about your event on video, or even as a quote, you can use this to promote your business on your website and social media accounts. This will encourage more people to attend any similar events that you may host in the future.
Plan For Your Target Market
There is no point in hosting an event if it isn’t relevant to the target market for the product/s that you’re selling. You want your attendees to feel as though they are gaining something, whether that be information or products, from your event. You can spend as much money as you like on conference audio visual speaker hire or catering, but this will be a waste if your attendees leave your event feeling unfulfilled. This is especially important if your guests have to pay a fee to attend your event.
Having the opportunity to chat with your attendees face to face is invaluable in forming connections with future customers, so ensure you follow these simple tips when planning your future promotional events.
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