Brand Busting Mistakes You Don't Want Clients To See

You work hard on understanding what your clients want. You polish a brand to fit those wants and represent the business in the best possible light. You spend money on marketing that highlights and reinforces that image time and time again. Then you go and make one mistake that immediately destroys the brand in the eyes of a client. If you haven’t already delivered the quality results to convince them to stick around, it can end the relationship before it’s even begun. So, what are the three brand-busting mistakes you need to avoid the most?

An unprofessional workspace

The physical environment of the office matters. It matters for the morale and productivity of the team. But it matters in how you convert leads if you invite people in for a chat. At the very least, you want an uncluttered, tidy space and it’s worth considering services like if you’re not able to take care of it yourself. But it’s also worth seriously considering the décor of the workplace, too. Does the look of where you work follow the brand your business is trying to create? Branding furniture and fixtures can do a lot of good, but even thinking about what your brand signifies and making sure it’s represented in office décor can help. Whether that’s professional, creative, prestigious, old-fashioned or otherwise, people like to see that your image is unwavering where possible.

A lack of proof

You can talk about what you provide and what a difference you make all you want. Not everyone is going to believe you. The skeptics are going to want to see some proof. If they can’t find anything online, they may just give up and go to a competitor. Focusing on word-of-mouth should be a big part of any business. There are companies such as that can help you generate that word-of-mouth. But if you can, go in more detail. Improve a portfolio of work in pictures or even in detailed case studies about what you’ve done with a past client and how it helped them.

An unresponsive channel

A business that relies on clients can’t allow their questions to go unanswered. You have to be able to back up the claims of your brand. For instance, if you have a site that’s unresponsive, people aren’t going to assume that you’re very professional. If you can’t pick up the phone, have an assistant take the call, or just get back to them within a day, then people aren’t going to believe you if you say you’re devoted to customer satisfaction. The fact is that radio silence caused by an unresponsive channel gives the client an opportunity to come to their own conclusion about you. Rarely will that conclusion work out in your favor.

The image of the business has to fit from the site to the office to the individual. You have to have the proof to back up what you say about yourself. Finally, you have to show your dedication to the customer in real time. Otherwise, your brand just won’t hold up against scrutiny.

No comments