Dare To Podcast?

When you run your own business you’re used to taking chances, particularly if it means you can connect better with your audience. So when it comes to trying out some marketing ideas, you’re more than ready to try out something new and see what works.

That’s why in this blog we’re exploring the idea of podcasts as a way of getting your message and your brand out there to a wider audience but still your audience.

Why Podcasting?

The great thing about it is that you really have carte blanche to talk about the things that you’re passionate about. You’re creating a product in its own right that is fascinating, fun and informative. You can think outside the box, you don’t have to stick to the exact line of business you’re in or talk about the products you sell but rather, talk about topics that reflect your brand values.

Do you sell fresh food? then interview some chefs, find out what’s going on in the world of fishing or agriculture. The key is that you’re producing content that connects with your audience.

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Your Voice

Podcasts establish you as a voice of authority, this might be done in a more subtle way than a press release or even a blog but leadership podcasts place you where you need to be, next to your customer, talking directly to them establishing your credibility, keeping them interested and remembering who you are in a way that really sticks.

Podcasts are often tacked onto the end of marketing ideas as out-of-the-box ideas that seem to costly and take too much time to produce. Indeed they are an investment and might not be the first marketing activity you focus on. Once you get your direct emails out and establish a great customer base, then podcasts are the marketing activity that keep your clients interested. Get a celebrity interview in the bag on a subject close to your customers’ hearts and you’ve got the start of something unique.

Analytics

Just make sure to use your analytical tools to feedback how successful your podcasting is becoming. When you see traffic hotting up on the pages mentioned on your podcast and those subtle calls to action translated into sales, you’ll know you’re on to a good thing.

Make any changes you need to as you go along, you don’t want your efforts to go to waste and think carefully about the messaging that you’re putting out there,

Podcasting probably isn’t for every business and the truth is it is a costly investment but if you’re an SME and can see an opportunity to make podcasting work then go for it. You may find yourself leading the pack out there, so take the opportunity to create content that really works and connects with your audience. The truth of the matter is you’ll probably not have much in the way of competition so be groundbreaking, be different and break the mould by making a podcast your next marketing activity.