Building Your Business and Brand As A Performer

Building your business and brand as a performer, whether you’re a singer, actor, both, or something else is something that takes patience and effort. Building your brand means investing time and money in your craft. You need to take your time, and work on building something that has longevity all while working on yourself and honing what you do. 

Below is a brief idea of how you can begin building your brand as a performer: 
  • Synchronise your social media and make sure you’re active 
  • Make your brand memorable
  • Find your brand’s voice by looking at other brand voices 
  • Design your brand’s logo
  • Find your ideal aesthetic
  • Create content that others will want to read and share 

Define Yourself 
The best thing you can do to start building your business and brand as a performer is to define yourself. What are your values? What do you care about? You need to know who you are, how you see yourself as well as how others see you. Of course you are a complex person like everybody else on the planet, but aiming to keep it simple is the best idea. 

Know Who Your Audience is 
Knowing who your audience is is a must, as you need to know who you’re addressing when you write on social media or put out something new. Get to know your audience and what they are all about. 

Stay On Brand
Once you have a feel for what your brand is going to be like, you need to make sure everything you do aligns with that brand. 

You’ll need to find a Headshot photographer that will capture you and the essence of your brand. You’ll also need to create a resume, business cards, a website, a logo and other marketing materials that will help you to have a well rounded brand. It’s just like branding a business. You are your business, whatever you are best at. Knowing how to build your personal brand and sell yourself is just as important as any business doing the same thing. 

Quick Tips for Getting Your Branding Right as a Performer:
  • Keep it simple if you can 
  • Study your idols and be inspired by them - don’t try to be them, however
  • Take your time to get it right, just like you would any performance or piece of art
  • Be mindful of what you post on social media and remember that nothing truly disappears from the internet
  • Try to interact with your fans and encourage fan curated content 

Your branding will evolve as you do, but that doesn’t mean you shouldn’t take your time with it now. In 5 or 10 years time, your branding might look completely different - just take a look at bands like Radiohead and you’ll see how both their music and their branding has evolved over the years. Take this seriously, and remember that this is all about visual communication. You want to use your branding to stand out from the crowd. 

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