Why You Should Consider Creating An Online Course For Your Business

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If you run an online business of any kind, then you may be trying to think of ways to diversify your income and bring more cashflow into your business without you having to physically work extra hours to make it happen.

Whilst we’re certainly not saying that you’re going to make money for doing nothing, it’s not something you have to drive yourself into the ground for either - it’s really about working smarter, not harder.

The best way of doing this is to create an online course, so in this post we’re going to share with you the reasons why you should consider creating an online course for your business.

They cost very little to create:

One of the main reasons that so many people hold off from creating an online course is that they have the belief that they’re expensive and complicated to create, but they’re really very easy to create and don’t have to cost a lot - or even any money. You can use free tools like Google Docs, Powerpoint and Canva to create stunning designs for your courses and then just deliver them via email or within a Facebook group to your customers. You just have to start where you are with what you have and not worry about it being perfect as long as you’re delivering value to people.

They’re amazing sources of passive income:

The great thing about online courses is that once you’ve created them the first time, you can sell them over and over again, so you can add them to something like an email funnel and essentially turn them into passive income. For example, you could create a webinar teaching people about MTD for VAT and then sell your course that’s related to that topic at the end, but even if you don’t want to give the live webinar each time, you could add this to a funnel and automate it through Facebook ads so that you’re able to sell it over and over.

They allow people to work with you at different price points:

When you run a business, as much as you want to, you’re simply not going to be able to work with everyone, because even if you have somewhat affordable services, they’re going to be too expensive for some people. Having an online course means that you can offer products and services at all kinds of price points so that those who may not otherwise be able to work with you, now can.

They help you scale your business and your time:

Online courses are especially great for those who run service-based businesses and who are looking to make more money, but don’t have more time to give since they allow you to create something and then sell it passively, so you’re able to scale your business and make more money without spending more time in order to do.

We hope that this post has helped you see what kind of impact creating an online course can have on your business and how it can help you make more money.