5 Tips for Making The Most of Your Business Event

It’s all good and well hosting a business event. You meet people, celebrate the work you’ve been doing, and make connections that you otherwise wouldn’t have made. However, it’s important to remember that the business event is only really half of the work; it’s what you put in place for after the event that’ll determine how successful it's been. Below, we take a look at the things you need to be doing to make sure your business event works well for your company.

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Applaud Those That Made It Work

You won’t be hosting the event on your own. There’ll be plenty of people who made it possible, be it sponsors, staff, friends, family, and other companies. Once the event is finished, don’t instantly begin thinking about how you can use the occasion to further your company: take the time to thank and congratulate all the people who contributed to its success. You’ll have more opportunities to host successful business events in the future if you keep all the essential players on your good side. In any case, it’s just the right thing to do.

Plan for the Next One

If your business event is a success - and if you’re planned it properly, then it will be - then you won’t want just to consign it to history as soon as it’s finished. You’ll want it to work for you in the future, and the best way to do this is by taking as many videos and photographs on the day. When it comes to hosting your next event, you’ll have a wealth of material with which to build excitement. Take a look at event videography services offered by, and make your event a basis for a company video. You should also encourage your staff and guests to take photographs, and upload them to Twitter using a special hashtag.

Networking, Networking, Networking

You could have one hundred brilliant conversations at a business event, but if you don’t follow-up on any of them, then you’ll have the same success as if you had kept your mouth shut during the whole event. In the days following the event, make sure you’re calling or emailing the people you held conversations with. It doesn’t have to be anything overly complicated: a simple ‘nice to meet you’ type email will suffice.

Debrief with the Team

Your staff will have made a significant contribution to the success of the event, and they’ll know as much about what worked and what didn’t as you do. Once you’re back in the office, have a chat with your team about all the good - and bad - aspects of the day. It’ll help refine your event planning down to a T.

Act Now

Nothing good can come from delaying. If you’ve learned a lot from your event, then act now. You held the event for a number of reasons, one of which was to further your company. Now that you know what needs to be done, you should go ahead and do it!

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