Designing Your Own Website vs Hiring a Professional

When it comes to allowing your business to thrive, your website is a hug part of the plan. For many customers, their first interaction with a business is online. So, it’s important for your website to represent your business in the best way possible. Of course, there are plenty of online tools and platforms that allow business owners to create their own websites without the help of a professional, but is that really enough? Here’s why you should consider hiring a professional.

When customers initially visit your website, you’ll want them to recognise the business immediately. They should be able to connect the website design with your business and it’s branding. That isn’t always easy to do with minimal knowledge and simple design tools. Everything from the colours of the website to the contact and comment boxes have to connect with the business. It’s a mammoth job that usually takes a business owner twice as long as a professional.


Gone are the days where all you needed to do was build a website and leave it for people to find. Now, every business website needs to have a constant stream of fresh content present so people using search engines can find the business easily and the business retains its current customers. Having a website that’s been built by a professional will allow you to post content easily and have someone to turn to if problems should arise.

Business Advancement
When your website is designed by a professional, you’re free to continue working on other aspects of the business. For example, Elementary Digital take care of everything, from the big to the little. Once your website is finished, it’s unlikely you’ll have to redesign it for a few years. When a business owner takes on a website design himself, it’s often a constant work in progress. Most businesses opt for using a professional because it doesn’t waste any business time. As soon as the website is up and running, you’re free to advance your business as planned without hiccups or headaches.


SEO Understanding
The whole point of having a website these days is to make businesses more visible to potential clients. If you haven’t got a good understanding of SEO (which is constantly changing), it may seem like taking on another job role, which business owners can’t afford to do. Hiring a professional means, you’ll have the advantage of someone with up to date knowledge of SEO, meaning that’s one less thing for you to worry about.

HTML Skills
It’s true that most people can pick up basic HTML skills easily and many website building platforms offer tuition or do the basics required for you. However, the result is a basic website. If you’re going to beat your competitors, your website needs to look professional. It can save a lot of time and money if you skip the attempt to learn HTML and leave it to the professionals instead.

It may seem like you’ll save money by creating a website yourself, but in the long run, that couldn’t be further from the truth.

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