The 4 P's: The Qualities That Most Impress Your Business Clients

The following article may contain affiliate links:

When you are meeting with clients, face to face, or even just on the phone, you want to do everything you can to make a good first impression. Their opinion of you is going to be surprisingly powerful, as it is the clients who often make the final decisions and the final calls, and as such it is well in your favour to ensure that they are impressed by you straight off the bat. If you are an experienced entrepreneur, you might already have a certain style and way of being that you take into meetings with you. The truth is, these can actually get in your way if you are not careful. It is often helpful to step back and take a sober look at your behaviour, so that you can best work on how you present yourself. When you do that, bear the following four qualities in mind.



Let’s be honest: there are few things more off-putting than when someone is late for a meeting. This is one of the quickest ways to fall into bad favour with someone, and that is the last thing you want to do when it comes to your clients. You must make a real effort to always be as punctual as possible, otherwise your clients are unlikely to be very impressed. If you are the kind of person who often has trouble with being on time, then you might want to find a solution to ensure that you are not late in future. A simple solution is to use a Reminder Call service for all of your appointments. That way, you need never be late again.


When someone is professional-looking, what kind of effect does it have on your opinion of them? If you are like most people, you will say that professionalism means that you can trust them more - and that is exactly what you want to go for in your relationships with your clients. Be sure to dress as smartly as you possibly can, and always put a keen focus on your professionalism. This is likely to bode well for the future with whatever clients you are meeting with.


Often, people can get so bogged down in the world of business that they forget about the normal, everyday, human side. But if you ask your contacts, many of them will happily tell you that one of the major things they would like to see is that you are a normal, personable human being that they can get along with. There is no reason that you can’t make a couple of tasteful jokes from time to time, and do everything you can to keep the conversation flowing as smoothly as possible. All of this works in your favour in the end.


Finally, there is something about being persistent with your demands and desires which tends to really impress people. As long as you are persistent, you are much more likely to impress your clients with your confidence - and as a result, much more likely to get exactly what you want.

No comments