Getting Your Products From A To B And Into Stores
For most small companies, getting their products onto the shelves of big supermarkets and stores is the ultimate dream. Even though they might currently be selling directly to the consumer, getting a supermarket on board to sell your goods is a great way to introduce your company to a wider audience and vastly increase sales.
However, getting your items onto a supermarket shelf isn’t all that easy. You need to be able to prove that you have a top-quality product and will be able to keep up with the increased demand from these big retail stores.
Think you’re ready to try and make it onto these prized shelves? Here are some things you need to do.
Consider How You Would Ship
One of the main factors in being a success with the supermarkets is a good shipping process. You might want to talk to an expert, such as Paul Trudgian Supply Chain Consultants to figure out the best shipping method for your particular goods and items. This is especially important if you are dealing with fresh items that need to be transported under strict conditions. You need to be able to create a supply chain that doesn’t suffer from too many delays, as this could throw your relationship with a supermarket under the bus.
Give Your Website A Shake Up
If you have only been selling directly to your customers so far, your website’s SEO is probably focused on these kinds of sales. Now that you are moving towards wholesale, you need to redesign your website and change its SEO so that the new focus is all on your new sales tactic. This way, more people looking to buy wholesale goods will be able to find your site and your company through Google searches.
Look At Your Costs
Now it is more important than ever to be able to pin down the costs of your products. You will incur more expenses now that you are shipping to larger retailers, and you might even have to pay a commission to them for selling your products for you. So, to be able to correctly quote a price for these supermarkets, you need to go through every single expense so that you come up with the correct price-per-unit for your products.
Get Ready To Pitch
Next, you need to hone your pitch. Generally speaking, most companies get their first shelf space in a major supermarket or retailer after pitching their product to them first. So, as you can tell, it is really important that you are able to give a great pitch that sells both your company and your product. Once you have gained some shelf space in one supermarket by pitching, you will find that others will be more open to stocking your product.
Getting your items on the shelves of supermarkets is something of a holy grail for most small companies. Once you get that all-important shelf space, you will find that your business starts to grow and expand really quickly!
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