Six Places Your Brand Needs To Be
When it comes to people discovering a new business, they tend to need to see it many times before it fully registers. Therefore, it makes sense for you to get your brand in as many places as possible to increase your chances of being seen. Having a strong logo and colour scheme that sticks in people’s minds is the ideal way to grow your business. Here are just a few places that you can put your brand.
All Over the Internet
Obviously, your brand will be on prominent display on your company website, but you should also make sure it is clearly visible on all your social media accounts. If you write guest blog posts on other websites or regularly comment on forums, you should also make sure it is there too. Offering expert advice while making sure your brand is clearly visible is a great way to get yourself noticed by potential customers.
Whenever you send out documents to customers, use branded letterheads and envelopes. If people buy from you online, make sure to send them a confirmation email with your branding clearly on display. Not only does this serve to get your company image out there, it also helps to make your company appear official and professional.
If you have any vehicles that you use for the company, it is worth having them branded up so they act as a moving advert for your business. The vehicle can be both functional (containing all the equipment you need, van racking etc) as well as looking good and presenting a strong image of your company. Even if you have a car that it just for personal use, you can still put your logo on there to get your business noticed.
It is a good idea to have a range of corporate stationery that you can hand out to clients. If you buy in bulk, you can get a variety of pens, notebooks and other items for a reasonable price. People are more likely to keep things that they can actually use which makes stationery the ideal place to put your brand.
Signs and Billboards
Getting your branding onto signage and billboards is a great way to be seen by a wide audience. When you are having them designed, make sure your company name and logo is clearly readable so people who are driving past can make them out with ease.
If you are going to a trade show or other similar event, it is a nice idea to give away tote bags with a range of items. These can include mugs, water bottles and the other corporate stationery we have already talked about. Try to also think about some unique novelty items that may make your business stand out from the crowd.
Putting your brand in as many places as possible will significantly increase your chances of getting noticed and drawing in more customers to grow your business.
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