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A Data With Destiny: The Tech Trends To Look For In 2017!



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The nature of the digital world continues to expand and drastically change the landscape of all our lives. In business, the very nature of the changing landscape means that we must keep ahead of the curve in order to supply clients, customers, and employees with the tools that they need. With the nature of cloud computing having evolved into an essential component for startups to survive, the changes that are afoot will not only make the tech of a few years ago redundant, but we won’t even believe that we managed to survive using what we did! Here are some trends that could be big in the digital world in 2017.

The User Experience Will Be Essential To Marketing

The customer and how they use the internet and interact with suppliers is slowly starting to make changes in the ecommerce world. It is so easy for a customer to click off, swipe away and shut down from ads that don’t suit their ideas and views of what is an essential brand. While the user experience is tracked using analytics, the way in which we interact with a customer on a one-to-one basis will be the key way to get to the needs and wants of a target market. With apps like Facebook starting to use individual marketing campaigns based on your “likes” and topics that you search for, the whole experience of a user will see a seismic shift towards that type of marketing, so that one user is engaged completely on all senses, from the design to the audio.

To Be Successful In Business, You Must Adapt

The landscape is constantly changing, so businesses need to adapt or get thrown on the fire. Marketplace shifts and new tech needs to be incorporated into the workplace culture quickly and effectively. With every new method of integrating the latest performance management software, there must be a culture that is willing and ready to embrace the changes. It isn’t just about tech anymore that will keep you ahead of the game!

The Remote Workforce Will Inherit The Earth

The younger professionals prefer being flexible rather than being compensated. The nature of smartphones and improved internet connections means that communication is at its zenith, and so if you are running a company with employees on the other side of the planet, you don’t need to worry about keeping tabs on them. The freelance contract is a more luring prospect for many as it means they can move on, and they can work from the comfort of their own home. And from the point of view of a company, it means you have much more choice in who you hire, as you have the benefit of hiring the most talented professional regardless of the time zone they are in!

Data Is More Important Than Ever

With the increase of analytics, it means that you need to be using the data to the best of your abilities. In the digital world, everything can be measured, and how a customer thinks is integral to how a business will operate in 2017.

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